Category — Search Engine Optimization

One of the hottest fields of the past several years, search engine optimization and its close cousin, search marketing, have become increasingly important to companies looking to improve their websites’ search rankings and make themselves more visible to potential customers online.

Perhaps because this field is filled with statistical research and analysis professionals — whose efforts tend to focus largely on interpreting users’ traffic and website usage patterns — writers and editors often overlook it when they’re searching for jobs in online media. But writing and editing play an essential role in the success of any search optimization effort, and that makes the “SEO” (short for “search engine optimization”) copywriter a critical member of every search marketing agency’s team.

Still, you might ask, what is unique about SEO copywriting and how does it differ from what any advertising or interactive copywriter does?

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